Marketing *is* your business!
Whether you are a technology, transport or travel company…whether you are an international corporation, an SME or a sole trader…whether you are a charity, campaign or social enterprise you need to tell people who you are, what you do, why they should choose you and how they can find you!
But why not concentrate on what you do best, and let us tell people you are the best?
“Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (The Chartered Institute of Marketing).
This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’.
We have excelled in both b2b and b2c Marketing for businesses and organisations of all sizes!
A clear understanding of what customers need and value is central to marketing.
We can help you learn about your customers’ needs and how you can add value through marketing activities, paving the way for a successful business in the long term.
Market researchers provide information about customers, products and services to help marketers make informed decisions about product development and communicating with customers. Researchers use both qualitative methods and quantitative methods to draw conclusions and point business strategies in the right direction. Market research helps to spot new opportunities, identify issues and measure performance of current marketing campaigns.
Marketing communications is all about getting the right message across with the appropriate promotional channel. We assist in writing, designing advertisements, leaflets and posters, and in producing broadcast advertising for cinema, radio and TV. Marketing Communications includes Public Relations and Media Relations, getting positive press coverage for products and arranging sponsorships.
Digital marketing: Online marketing is using the internet to generate responses from the relevant target audience. This could involve elements of: email marketing, SEO (search engine optimisation), PPC (pay per click), online advertising, affiliate marketing, text messaging and blogging.
Social media: Social media marketing is all about engaging with the target audience using social media channels like Twitter, Facebook, LinkedIn and many others.
Direct marketing involves marketing products or services directly to individuals or companies. At the heart of direct marketing is targeting, personalisation of messages and measurability, a lot of which is driven by insights gained from databases of information. E-mail marketing within direct marketing is becoming an important tool. We also offer copywriting of letters and brochures, data analysis, customer profiling and segmentation.
We help clients identify advertising campaign targets and take control of delivering the client brief so that everyone works towards the same goal.
Just some of the brands, large and small, wise enough to choose Quantum Communications…